While taking a business to the next level, reaching a bigger audience using various marketing strategies and the creation of a website solely for the business are essential. However, several websites and web design companies fall short of their purpose in drawing potential targets and converting them to paying customers. Here you will understand web design basics every business and web design company must pay attention to in getting value from its web presence.
To engage your audience, two factors are important – content and overall user experience. Some businesses still think they can get away with shabby content. Most users’ first point of call with the business is the website, especially the homepage. The wrong usage of tenses, bad sentences, basic grammar is a turn off to some users. There are several competitors; therefore, you should be at the top of your game. If you don’t have an in-house writer, endeavor to contract a freelance writer to cover up. Make sure you keep updating your content to give users fresh experiences every time. General user experience such as “hello” once a user clicks on your website tends to draw them in, and your content and images (which you are legally allowed to use) keeps them glued.
Think of a Maze and how hard it is to get around. Make your website easy to navigate with clearly marked icons for every page it links to. Your chosen web design company should also be aware of the need to make your website easily navigable. Within a minute of clicking your web link, users should understand their way around your site. The more complicated your website poses to users, the less likely they are to stay on the website. More so, make purchasing easy, whether it’s the “add to cart” icon (which should appear on every page) or order form, which should not be too cumbersome. If the customer is unable to buy products from your website, they may end up not buying at all because competitors are everywhere.
Aesthetics is also paramount, and the best web design company should apply this to your website development. Aside from the first two, visual elements also contribute to how well customers interact with your website. The use of consistent color, font styles and symmetry should be at the top of your list. Using different colors for every page is a wrong move. Your website need not win a contest to be attractive. Using a consistent and easy-to-read font is important because the moment humans struggle to read your font, they get turned off. There are several easy-to-read fonts you can use like Times New Roman, Calibri etc.
Most of your customers are probably clicking your link on their mobile phones and tablets because humans are always on the go. Therefore, your web design company should make your website mobile-friendly. If your site is only suited for personal computers, it will look shabby if accessed via mobile devices. Therefore, make your website mobile-friendly even to a low-end internet active mobile phone.
Since the goal of every business is to make sales, it doesn’t matter if you’ve worked hard to design a beautiful website. If a web design company has designed a perfect site for you, and no one is getting to see it, it won’t make sales? By utilizing the right Search Engine Optimization (SEO) tactics, your website will appear higher in search results. It’s important to work with a web design company with expertise in professional SEO to help with the research and implementation of the right keywords for your business, especially in your locality.
If you are in search of the best web design company, contact us today at i360marketing com.