Marketers now cannot deny the fact that websites pays a major role in playing as silent salesman. However, the problem is most of the web pages are not designed for winning customers. Websites have a lot of thing but what they fail at is guiding their visitors through a sales funnel. And this is the reason that marketers now rely on landing page for generating leads and making sales.
If you are still worrying that what is landing page then think of the first page where you ‘land’ at any website when you click on any link! It is the landing page of the website. It can be any page of the website, your homepage. Product page, blog or a lead capturing page. It is the best place where marketers can convert a visitor into their lead or even sales.
For any online marketing campaign landing page is designed in such way that it will capture attention of the visitor. It helps in converting the traffic. In normal terms landing page is define as the entry point to any website but to an online marketer it is the webpage that is designed for converting the web traffic for any particular reason.
It is obvious question now that with many pages already in the website why is it necessary to have page designed in a special way? There can be varied projects on which an online marketer may be working, like they may just try to increase sales or get people register for any particular event. Whatever be the purpose be landing page have become important because
Landing page acts as your website pivotal point from where you can easily generate leads. Many companies send emails and social media for gathering leads, but sometimes they backfire. Instead if you design a proper landing page you can easily generate leads. The rate of capturing leads will be quite higher.
When a visitor visit your website they have some objective. They may be trying to take some decision based on the information they get. A landing page guides the user to take action that they want. When they get required information from the first page they can react fast and your call to action is done there itself. The result is that rate of conversion increases. More conversions means more customers and increase in sales.
The moment a lead completes the conversion form on the landing page your marketing and sales team get information about the lead, and that is quite valuable. With this information it is possible for your marketing team to know about what type of people are more interested in your website. The demographics becomes clear that will help in further marketing action plans.
With the help of landing page you can also track the reconversion of the leads present. This way you can analyses the customers who are more engaged with your business. In turn your marketing team is enabled of understanding what type of prospects should they aim in future to get loyal customers.