If you are on the 3 pack on Google Maps then you are among the top performers. If you are not there then you must be hoping to get there soon. Businesses that are listed on 3-pack get 33% click rate compare to the rest of the page, and customers who are looking for something in that niche can easily see your business and that is why every business strives to be there!
Thus, an obvious question that appears is how can you be at a high rank on google maps for any particular location? These 10 ways may help you do that.
The status of your business in Google My business listing is important when it comes to improving your Google Map ranking. The more details you can share about your business the more will be chances of getting better rank. For completing your listing you have to provide the following information.
This is a general list. If you are already listed make sure that every information that you provide is authentic. When you mention your phone number try that it is a local one and not a toll free number as Google does not like Toll free numbers. You must also update your working hours always.
While you are trying to rank higher it is important that you have fixed your on page. Look at the UI/UX of your website. Is it mobile friendly as most people now uses mobile for searching something. The content of the landing page must be relevant and informative. It should be SEO optimized. The NAP information is very crucial and it should eb always updated.
Keyword is very important for SEO and thus to improve your ranking it’s important that you manage them as per your target. Mention the categories in which you deal and the locations that you serve.
Social media plays an important role now and your sites social media appearance is the social signal that you have. These social signals plays an important role in getting higher rankings. Thus, work on getting better social signals.
Reviews plays a major role in getting higher rank on Google Maps. The more reviews you have better will be the ranking. To boost your reviews you can include review links in your emails, invoices, and business cards. Technically, you cannot ask for a review, but you can fix up steps politely that will lead to getting reviews.
Do not consider that if you have duplicate google Map listing there is higher chances of getting business. Rather you must avoid duplicating listings on Google Map and provide unnecessary information.
If you have press release for your website it may do wonders. Press release have many backlinks and it helps in promoting the rank of your business. Your customers will click to your website from the backlinks.
Your website must have a contact page, there you can insert Google Maps. It ensures that the location is same as mentioned on GMB. Thus, it gives you better ranking on Google Maps.
It’s good to keep on posting on google Maps My location business listing, just the way you do on Facebook. It let Google know that your listing is managed proactively that enhances the chances of getting better ranking.
Prepare your website for local search. Adding local keywords on your website content will boost the ranking algorithm by Google.
Google Maps have revolutionized the way you search for anything, in your own city or any other place in the world. As consumers you can easily navigate any place with the help of Google Maps. Similarly, businesses gets an option for making their brands visible to their consumers.
The question is how is that done? How do you know that your business will appear when someone looks for something relevant to your niche? The answer is Google Maps Marketing
What is Google Maps Marketing?
After hitting for any particular search in Google with local intent you can find that different business related to the search in that area comes up in the Google Map. Google does this when it finds your business relevant to the search term. This is all about Google Maps Marketing. It is the way how you are able to convince Google that your business is relevant for some search terms.
In other words, Google Map Marketing is the process that aims at optimizing the online presence of your business on the Google Maps. Thus the chances of increase in your brand visibility increases. If your business does not appear in that particular local pack of a search related to your niche, then you are missing out something. No one will scroll further down to search for your business.
What factors influence rankings?
Thus, to get better ranking and ensure that you have good ranking Local Maps SEO is important just the way Google Maps marketing is. While getting ranking one of the main factor is of course Location. If you have business close to the users location there are high chances that you will appear among the top 3. Even the business category is also important for getting a result.
While doing Google Map marketing the first step should be registering with Google My Business. It is a feature whereby you can create your local business profile that will be shown at different search. In your GMB profile different information will be displayed about your business like your location address, opening times, phone number, website, areas that you serve and so on.
Another way to boost your ranking is by getting reviews from users. The more reviews you get better will be the chances of visibility and getting good ranking in local Map SEO. For getting reviews ask your existing customers to share their experience with your business. Along with reviews if you have photos uploaded in your GMB profile it will be of great help. It is found that business that have photos get more response compared to the ones without any photos.
For Local Map SEO it is important that you enlist in different search engine listing just the way you have done in Google My Business Profile. When you have shared your proper information the chances of visibility of your brand increases. Thus, this way you can let the locals as well as outsiders looking for a business of your niche easily.