How Effective Is Facebook Advertising?
How Effective Is Facebook Advertising?
Facebook, most properly the most popular social media platform! Whether you are 16 or 60 you must have a Facebook account and use it regularly. Data shows that more than 65% of adults too uses Facebook. For younger people its Facebook that they al know about!
Under such situation every marketing campaign tries to reach their audience through Facebook and Facebook advertising helps them to do that. Through Facebook advertising it is possible to run ad campaigns on social media platform that public can watch. The question is whether it is actually effective or not? You will know the answer by reading the next few paragraphs.
Monitoring Facebook advertising efforts
The best way to know if advertising is effective is to monitor its performance. The question is how? When determining the success of your Facebook ads you have to monitor metrics like
- Conversion Rate ranking will let you know the conversion your ads in Facebook are able to do. This metrics will help you know how your ad ends in completing any particular action.
- You need to know Cost per Click (CPC) and Cost through rates (CTR). CPC shows you the cost of average click from the ads on Facebook to your website. CTR tells you the percentage of users who have clicked on your website after viewing the ad. You may have high CPC but low CTR. Then you have to understand that your approach is not working. There should be some changes in your marketing approach.
- Cost per action that let you know how well your ads are creating actions. You also know the amount you are paying for this. Marketers find it useful because they can know how much should they pay for others to know more about your product.
Once you know about the metrics its time to find out how effective your Facebook ads are.
Effectiveness of Facebook ads
Your return from any ad campaign will be best when you are able to reach the targeted audience. This is possible with Facebook advertising because it mainly aims at targeting people before showing the ads. When you know about the location, age, interest of people it becomes easier for you to target them and show them ads that relates to their needs.
By using CPC and CTR it is possible for you to find out the rates at which your website traffic has increased. There is no doubt that Facebook advertising increases your website traffic. Moreover, as it is measurable there is no guesswork! You can measure whether it is effective or not. In case you do not find it much effective you can take action.
Facebook advertising helps in creating brand awareness. Once that is done you can expect repeat business. It also increases engagement with your target audience. They put on their comments, give likes or reactions and thus get engaged with your business. Moreover Facebook advertising is mobile, means you can reach your audience while they are enjoying at the beach or returning home.
Thus, a part from those metrics that will know exactly how effective is Facebook advertising, you can find its advantages with the increased number of followers. If you are not into Facebook advertising then you are giving your competitor a competitive edge because they are into it! Don’t do that!
What Are The Best Facebook Marketing Strategies?
There are different social Media platforms and Facebook is most popular among them. It knows about each user much more than Google or any other social media platform. In view of its popularity there are many business that exist on Facebook and uses Facebook marketing strategy for survival. In case you want to be one of the billions its necessary to have best Facebook Marketing strategies. Here are few
Set Goals
The first thing that you must do while setting the Facebook Marketing strategy is setting your goals, there can eb different objectives that you want to achieve from Facebook. You may want to reach your audience or drive sales. Facebook can also be used for providing customer support or strengthen your brand awareness. Depending upon the goal that you want to achieve from Facebook marketing you have to set the strategies.
Audit your existing Facebook presence
Next thing that is most important is to determine your present Facebook status. Look into your Facebook business page and find out what are things that are necessary to update. Research on the performance of your previous posts. Find out what were those posts that had performed better than others. If the image posts are successful then what are the things that are common among them?
There are different parameters that must eb checked to find out whether a business is doing good or not. Once you have idea about the existing Facebook page it will be easier for you to plan further as you will know about the trends that are popular for your business.
Know your Audience
It is always better to learn about people with whom you will talk! This is same for Facebook too! You must know about your audience with whom you will interact. You will find insights on your Facebook business page. By visiting the page you will understand about your audience. You can find the demographics there. With this it will be possible for you to know more about your business and understand who are interacting with your business. You can plan things accordingly.
You can also rely on reports that will give you insight about different activities on Facebook page. You can know about the engagement rate, the posts that are most interacted and so on.
Develop your brand’s voice for Facebook
Once all this is done its time to develop and understand your brand voice. It’s time to create your brand in front of others. What type of audience do you deal with? Will it be humorous or serious? Depending upon that you can decide which will eb the best strategy to create your brand and increase brand awareness.
While practicing all these you must not forget your competitors. It is necessary that you do competitors analysis to find out how are they performing. What are they doing that you are not doing. Is there anything that is different for you and your business? If you have something highlight it so that people can know more and take keen interest.
At i360 Marketing, we provide Facebook Advertising in any city in the US. We will get more exposure to your business, generate more leads and customers by using proven strategic marketing plan. If you are struggling to get more traffic to your business locally and online, contact us today at 877-318-1826 for a free consultation, it could be a phone call that might save your business and bring it to the next level.
