Tips for dental marketing in Charlotte, NC

Did you know that the average dentist in Charlotte North Carolina requires 20 new patients per month in order to succeed? Unfortunately, traditional marketing practices don’t quite make the cut when it comes to making this quota. If you really want to succeed, you need to create an online presence. If you aren’t convinced, consider some of these statistics:

• 97% of consumers search online resources to find local services
• 73% of those looking for a new dentist use online search engines to find one
• 72% of consumers will check online reviews before they choose a new dentist

This is the age of digital marketing, and if you aren’t doing it, you are way behind your competitors.

So as a dentist in Charlotte NC, what marketing strategies do you need to implement for your business?

• Website design – The design of your website plays a vital role in the success of your business. In fact, over 48% of people stated that a website design was the number one factor in the decision as to whether or not a business was credible. This opinion is formed within half of a second, which means that they aren’t judging your website by the content within it, but simply by the design. A professional design improves your credibility, while an unprofessional one can destroy it.

• Blogs – Did you know that marketers who make blogging a priority are 13 times more likely to see a Return on Investment than those who do not? Or that adding a blog to your website can increase your ranking on search engines by 434 percent? Charlotte dentistry patients are looking for answers to everything – how can you keep your teeth white at home? What are the best foods for breathe? What is the best toothbrush on the market? – and it’s your job to give them those answers. A blog is the way to do it.

• Search Engine Optimization – Search Engine Optimization,  or SEO, is a technique used by marketing professionals to improve your ranking on popular search engines like Google. When you use SEO techniques, you can boost organic traffic to your website, and therefore increase your clientele base. SEO may include things like improving your website response time, creating a website that is mobile friendly, adding keywords to your website, creating backlinks to your website, and creating an online social media presence (to name just a few).

• Creating a Social Media Presence – Social media marketing is everything nowadays. Why? Because the average consumer spends over 2 hours on social media every single day. If you have a Charlotte dentistry business and you are not on social media, you are missing out on a huge audience. The goal is to create a social media presence with posts that are relevant to your target audience, and that will attract attention to your business.

Not sure how to implement these strategies on your own? Or simply don’t have the time to implement these strategies on your own? In such a case, you could benefit from the help of a web designer.

What can i360 Marketing do for you?

If you are a dentist in Charlotte North Carolina, as your Charlotte Web Design and SEO consultant, we can help you to create a professional, unique website that will signal to customers that you are a credible and trustworthy business.  Not only that, but we can help to research your target audience to ensure that your website is designed in a way that is attractive and interesting to them.

Once your website is up and running, we can manage your webpage and help to market your business using all of the techniques listed above, plus additional marketing techniques that could benefit your business.

With the help of our professional staff, Charlotte dentistry businesses never need to feel alone in their design or marketing efforts – there is always someone there to help and to help you reach your new clientele goals.